Reports

Global Public Relations (PR) Tools Market Report, History and Forecast 2013-2025, Breakdown Data by Companies, Key Regions, Types and Application

Id : 4599 Category : BBC Date : Jan-2019 Format : PDF Pages : 107
Summary
This report studies the Public Relations (PR) Tools market size by players, regions, product types and end industries, history data 2013-2017 and forecast data 2018-2025; This report also studies the global market competition landscape, market drivers and trends, opportunities and challenges, risks and entry barriers, sales channels, distributors and Porter's Five Forces Analysis.

"Public relation is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." Public relations can also be defined as the practice of managing communication between an organization and its publics.

This report covered the Publishing tools, Social Media Monitoring & Management, Content Creation and Distribution, Data Aggregation, Monitoring, and Analysis and Relationship Management.

The Public Relations (PR) Tools industry concentration is unbalanced, and there are many small and new companies in this industry.

Global giant manufactures mainly distributed in U.S. The manufacturers in U.S. have a long history and unshakable status in this field.

In the international market, the marketing channels characteristic differ from company to company.

The giant companies are more likely to set their own big agents in some major countries and regions taking charge of regional business building their international market position.

Companies in developing countries such as China, in contrast, put more effort on native and domestic market, their product quality is not advanced enough when comparing with leading companies.

Company mergers and acquisitions, and inter-companies cooperation have occurred for development and growth. As the downstream consumption usually follows with developed and rapid economic growth areas, the developed areas’ company now put more effort to underdevelopment regions these years.

In 2017, the global Public Relations (PR) Tools market size was 2660 million US$ and it is expected to reach 5940 million US$ by the end of 2025, with a CAGR of 10.6% between 2018 and 2025.

This report focuses on the global top players, covered

    Outbrain

    Google

    Business Wire

    Salesforce

    Meltwater

    Cision AB

    AirPR Software

    IrisPR Software

    ISentia

    Onalytica

    Prezly

    IPR Software

    TrendKite

    Agility

    Red Wheat

Market segment by Regions/Countries, this report covers

    North America

    Europe

    China

    Rest of Asia Pacific

    Central & South America

    Middle East & Africa

Market segment by Type, the product can be split into

    Publishing Tools

    Social Media Monitoring & Management

    Content Creation and Distribution

    Data Aggregation, Monitoring and Analysis

    Relationship Management

Market segment by Application, the market can be split into

    BFSI

    Consumer Goods and Retail

    Government and Public Sector

    IT & Telecom & Healthcare

    Media & Entertainment

The study objectives of this report are:

    To study and forecast the market size of Public Relations (PR) Tools in global market.

    To analyze the global key players, SWOT analysis, value and global market share for top players.

    To define, describe and forecast the market by type, end use and region.

    To analyze and compare the market status and forecast among global major regions.

    To analyze the global key regions market potential and advantage, opportunity and challenge, restraints and risks.

    To identify significant trends and factors driving or inhibiting the market growth.

    To analyze the opportunities in the market for stakeholders by identifying the high growth segments.

    To strategically analyze each submarket with respect to individual growth trend and their contribution to the market

    To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.

    To strategically profile the key players and comprehensively analyze their growth strategies.

In this study, the years considered to estimate the market size of Public Relations (PR) Tools are as follows:

    History Year: 2013-2017

    Base Year: 2017

    Estimated Year: 2018

    Forecast Year 2018 to 2025

For the data information by region, company, type and application, 2017 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Key Stakeholders

Raw material suppliers

Distributors/traders/wholesalers/suppliers

Regulatory bodies, including government agencies and NGO

Commercial research & development (R&D) institutions

Importers and exporters

Government organizations, research organizations, and consulting firms

Trade associations and industry bodies

End-use industries

Available Customizations

With the given market data, QYResearch offers customizations according to the company's specific needs. The following customization options are available for the report:

Further breakdown of Public Relations (PR) Tools market on basis of the key contributing countries.

Detailed analysis and profiling of additional market players.