Reports

Global Loyalty Management Software Market Size, Status and Forecast 2018-2025

Id : 4470 Category : BBC Date : December-2018 Format : PDF Pages : 120
This report focuses on the global Loyalty Management Software status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Loyalty Management Software development in United States, Europe and China.
Loyalty management deals with designing of rewards to consumers for past purchase as well as provides them incentives with an objective to make future purchase. Rewards program aims at providing strong value to the customers followed by improved customer penetration, cross selling and retention. A loyalty management system consists of operational parameters which include funding options, program design and transaction types among others. In addition, it also includes various value parameters such as redemption thresholds, redemption options and earn rates. Many organizations are focusing on spending on loyalty programs owing to their offerings. The offerings include expansion of coverage to daily consumer spending, innovative rewards leading to an increase in scope for consumer response and retention followed by collaboration opportunities for enhanced services .Loyalty management software tools basically aims at building successful loyalty program for business and individual customers. Key enterprises are focusing on implementing these tools with an objective to maintain high customer satisfaction, by providing specialized loyalty programs which includes special auctions, lotteries, coupons or benefits through one platform.

In 2017, the global Loyalty Management Software market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2018-2025.

The key players covered in this study

    Alliance Data Systems Corporation

    Oracle Corporation

    IBM Corporation

    Aimia Inc

    SAP SE

    Maritz Holdings Inc.

    Fidelity Information Services

    Bond Brand Loyalty

    Brierley+Partners

    ICF International, Inc.

    Kobie Marketing, Inc.

    Tibco Software

    Comarch

Market segment by Type, the product can be split into

    Customer Loyalty

    Employee Retention

    Channel Loyalty

Market segment by Application, split into

    BFSI

    Travel & Hospitality

    Consumer Goods & Retail

    Other

Market segment by Regions/Countries, this report covers

    United States

    Europe

    China

    Japan

    Southeast Asia

    India

    Central & South America

The study objectives of this report are:

    To analyze global Loyalty Management Software status, future forecast, growth opportunity, key market and key players.

    To present the Loyalty Management Software development in United States, Europe and China.

    To strategically profile the key players and comprehensively analyze their development plan and strategies.

    To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of Loyalty Management Software are as follows:

    History Year: 2013-2017

    Base Year: 2017

    Estimated Year: 2018

    Forecast Year 2018 to 2025

For the data information by region, company, type and application, 2017 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.